Cass MBA
London Symposium 2017

Digital Strategy & Marketing

Monday, 22nd May 2017

3:00pm to 5:00pm

Diageo, Park Royal, Lakeside Dr, London, NW10 7HQ

  • Nearest Tube Station: Hanger Lane Station
  • Underground Directions: From Liverpool Street Station, take the Central line to Hanger Lane Station.
  • Estimated Journey Time from Cass Business School: 1 hour
  • Meeting Time: 14:45
  • Visit Start Time: 15:00

At the heart of everything we do are our company values. We stand by them being the set of behaviours that we expect all our people to embrace to further our ambitions for our business, our people and our communities.

Our values are:

We're passionate about customers and consumers - our curiosity and customer and consumer insights drive growth. We care for our brands. We're courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth and spinning them across our business.

We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other, we're open and challenging. We always behave as a team - when we're together and when we're apart.

We're proud of what we do - we act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.

We will strive to be the best - we are restless, always learning, always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our success.

We value each other - we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.

To demonstrate how serious we are about our values we carry out an annual employee values survey. We ask every one of our people how they believe we are demonstrating our values - as an organisation, as leaders and as teams.