Cass MBA
London Symposium 2019

Mark Sherwin

Accenture Interactive

Managing Director

Mark leads Accenture’s Digital Customer Services practice in the United Kingdom. He works across telecommunications and utilities industries to create delightful and cost-effective customer service solutions, increasingly leveraging predictive analytics, artificial intelligence and personalization. Mark has a 20 year heritage in the world of digital – he was instrumental in developing early prototypes of interactive TV, developed the world’s first online download music chart for MTV Undiscovered and has developed many online customer service portals for governments, transport systems, healthcare providers, universities, membership organizations and charities, in the UK and Australia.

Mark joined Accenture from Precedent, a leading digital strategy, design and development agency where, as Global Commercial Director, he grew the business from start-up to 150 experts over seven international studios. Mark has spoken at events globally on digital transformation and customer experience, and is a regular commentator on digital interactions and business change in the press and through his blog and social media channels. Mark is a manifestation of Accenture’s own digital transformation – bringing new digitally native approaches to consulting and delivery into the organization, working very closely with Accenture’s service design agency Fjord, and leading the organisations Digital Culture work stream within the UK and Ireland.

Speaking in:

Connected Creativity – creating experiences for the digital consumer

Wednesday, 1st May 2019

9:00am to 9:50am

Royal Institution of Great Britain, 21 Albemarle St, Mayfair, London W1S 4BS