Matt Watkinson

Matt is an internationally renowned author, speaker and consultant on customer experience. He won the CMI's Management Book of the Year for his first book, The Ten Principles Behind Great Customer Experiences, considered by many to be the definitive book on the subject. He has been cited and interviewed by the world's leading research firms, has written for Wired Magazine and The Guardian amongst others, and as a speaker has addressed industry leaders at every kind of organization imaginable, from Microsoft to the FBI.

Matt is the CEO of Methodical, a customer experience and strategy consultancy based in California. He is also a Senior Visiting Fellow at Cass Business School, London and sits on the board of a $200m technology distribution company. His second book - The Grid: The Decision-making Tool for Every Business (Including Yours) was published by Random House in August 2017 to critical acclaim.