Cass MBA
London Symposium 2019
Sionade Robinson

Dr Sionade Robinson

Cass Business School

Associate Professor/Dean (Education)

Dr Sionade Robinson is Associate Professor/Dean (Education) at Cass Business School. Sionade is an expert in customer experience management;  teaching on the core FTMBA programme and electives in Relationship Marketing and Management, Strategic Marketing, Customer Service and Relationship Marketing elective for the specialist Masters programmes and several Executive Education courses.

Prior to joining Cass, Sionade worked for many years as a management consultant, launching her career with Boston based The Forum Corporation before moving to operational improvement consultancy, Celerant. She went on to found her own firm, Cape Consulting Ltd, which advised blue chip companies on implementing strategies of service excellence, loyalty and CRM. Clients of Cape Consulting included Barclays, BBC, Citroen, HP, Virgin Atlantic, Aviva, SAGA, the RAC and from the legal sector Allen and Overy, and CMS. Sionade is author of Customer Loyalty: A Guide for Time Travellers, Palgrave McMillan 2005.

Speaking in:

Welcome and introduction

Monday, 29th April 2019

8:30am to 9:00am

Cass Business School, 106 Bunhill Row, London EC1Y 8TZ


Thursday, 2nd May 2019

12:50pm to 1:00pm

National Gallery - Sainsbury Wing, Trafalgar Square, London WC2N 5DN